Raw for Paw Brings Nordic Premium Dog Nutrition to Europe

Raw for Paw, a provider of high-quality freeze-dried dog treats, is expanding its market from the Nordics into Europe while also broadening its range with premium dog food. The products are manufactured in Sweden using ingredients sourced 100% from Nordic farms and wildlife, without any unnecessary additives.

We meet Europe’s demand for nutritious dog food with Nordic ingredients

The idea behind Raw for Paw originated from a simple need: a decent dog treat made solely from meat that would not make a mess in your pocket. This led to the development of soft, freeze-dried pieces with low calorie content, making it possible to reward your dog frequently. The product was first launched on the Swedish market as early as 2011.

“Our products are perfectly aligned with current demand, featuring high-quality Nordic ingredients and Swedish manufacturing. We are now scaling up and establishing ourselves in the European market, where there is a growing demand for honest products that are beneficial both for dogs and for the European economy,”.

To maintain high ingredient quality while keeping production in Northern Europe and avoiding higher end-consumer prices, Raw for Paw has introduced simpler packaging for its European launch.

The benefits of freeze-dried nutrition

Freeze-dried food and treats are made from raw meat and not heat-treated, preserving flavor and nutrients. Produced on demand, they stay fresh for longer while reducing storage needs. Manufacturing takes place at a family-owned facility in southern Sweden, one of Europe’s most advanced sites for fresh pet food.

About the brand Raw for Paw

Raw for Paw offers natural dog products focused on wellbeing. The brand meets demand for high-meat treats in small, modern and convenient packaging. Targeting urban, conscious dog owners, the products are premium, additive-free and designed for long-term health. PAW of Sweden AB is part of Snellman Petfood.

European launch at the Interzoo trade fair

Raw for Paw will begin its European expansion by exhibiting at the trade fair Interzoo in Nuremberg from 12–15 May, the world’s leading trade fair for the pet industry.

“At the fair, our focus will be on building a European network of carefully selected specialist retailers, including concept stores and premium pet and garden retailers with a strong focus on quality and brand experience. The products will be available in European retail during the autumn,”.

Our freeeze-dried products 2026

• Farm treats – High-quality dog treats made from 100% meat sourced from animals raised on Nordic farms.
• Wild treats – High-quality dog treats made from 100% meat sourced from animals living in Nordic forests.
• Raw food – A complete dog food made from meat sourced from animals raised on Nordic farms, complemented with nutrients from carefully selected plant- and sea-based ingredients.

About Snellman Petfood

Founded in 2011, Snellman Petfood produces natural raw food, treats and freeze-dried products for pets under several brands (MUSH, Fodax, Benyfit Natural and Raw for Paw), with sales across Europe and turnover of EUR 30 million in 2025. Snellman Petfood is part of Oy Snellman AB, a family-owned food company group based in Finland.