Raw for Paw
– honest, proud and happy!
We are proud of our honest products. Raw for Paw is a Scandinavian brand focusing on natural products for the dog’s well-being. Today, we offer raw food and two different categories of treats that both tastes good and does good. That makes us tail-wagging happy!
Our products are made for a conscious market and for dog owners who demand nutritious, high-quality food.
We believe in full transparency and knowing exactly what goes into every product. That is why we have carefully selected Nordic, raw ingredients that are 100% natural and free from unnecessary additives. Everything is produced in our own factory in Sweden, ensuring consistent quality, full traceability and products you can trust.



Raw for Paw Is for Those Who Value Honest* and Fair Products.
*Being completely honest is important to us and therefore we need to explain our definition of “honest”. For us, it means being transparent about our choices and values from animal to product. Our pride lies in offering the conscious owner pure products consisting only of ingredients we can stand behind.
This Is How It Started…
The idea for Raw for Paw started with a longing for the perfect dog treat. Founder Karin Pontén has personal experience training dogs and knows that it’s easier to motivate and reward a dog when the treat is right. A dog treat that contains only meat and which would be fair, care for animals – and of course, be so irresistible that the dogs would do anything for another bite.
The ideas resulted in soft, freeze-dried pieces that don’t stick or crumble, which is perfect if you want to keep them loose in your pocket. Raw for Paw is a low-calorie dog treat so you can reward your dog often and generously. It’s produced in Småland, Sweden. All ingredients come from the Nordic region and are, of course, carefully selected.
The brand is constantly evolving and today it is owned by Snellman Petfood. Even if things have changed, our core values remain the same. Therefore we continue to produce honest products made from raw materials.


